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MUSEUM, the first issue of PAROLA, collects the words of museum directors, professionals, workers, “aficionados” and exponents of the world of culture, architecture, design, united by their experience with and within the MUSEUM.





The museum is perhaps the institution that can best tell the story of what is happening to us, imprisoned as we are in the dimensions of storytelling, of appearances, of the “display cabinet” in which subjects and objects are constantly switching places.

We mixed everything: the experience of internationally renowned curators with the words of museum guides, the opinions of museum directors with the vision of exhibition designers and technicians. Tokyo, New York, Marrakesh, Rome, Mexico City, Amsterdam, Basel, New Delhi, Turin, Patagonia: where they were was not relevant.

What mattered was that they were willing to engage in our special modus operandi. We tried to specifically experiment with the possibilities of salvation for today’s cross - disciplinary rhetoric: it is no longer the bearers of ideas that count, but the forms of these ideas, the innovative media between fashion and art, literature and design, graphics, and photography with which we manage to provide them.







© Daniel Stier

WORDS

Rein Wolfs
Director
Stedelijk Museum
Amsterdam

Janine Gaëlle Dieudji
Independent curator
former Exhibition Director
at MACAAL
Musée d'Art Contemporain Africain Al Maaden
Marrakesh

Mami Kataoka
Director and Chief Curator
Mori Art Museum
Tokyo

Manuel Sanjuan
Freelance Guide
Museo de Antropología
CDMX

Giovanna Melandri
President
Fondazione MAXXI
Museo nazionale delle arti
del XXI secolo
Rome

Akansha Rastogi
Senior Curator
KNMA
Kiran Nadar Museum of Art
New Delhi

Clynton Lowry
Founder and Editor-in-Chief
Art Handler Mag
New York


Teresa Moya
General Coordinator
Museo Anahuacalli
CDMX

Alma García
Freelance Guide
Museo de Antropología
CDMX

Michele Coppola
Executive Director
Art Culture and Historical Heritage of Intesa Sanpaolo,
Director of Gallerie d’Italia
Torino

Formafantasma
Design studio
Milan

Marco De Mutiis
Digital Curator
Fotomuseum Winterthur
Winterthur

Carolyn Christov-Bakargiev
Director
Castello di Rivoli
Museo d'Arte Contemporanea
Torino

Paola Antonelli
Senior Curator
Department of
Architecture and Design
MOMA
Museum of Moderm Art
New York

Chus Martínez
Director
Art Institute of FHNW Academy of Art
and Design tbaAcademy
Basel

María Encarnación Pérez
Collection Coordinator
and Researcher
MEF Museo Paleontológico
Egidio Feruglio
Trelew

Daniel A. Pérez
Freelance Guide
Museo de Antropología
CDMX




IMAGES

Ismail Zaidy
Morocco

Anke Loots
South Africa

Aso Mohammadi
Kurdistan / Switzerland

Valentine Bo
Ukraine

CREDITS

All archival photographs
© Archivio Publifoto Intesa Sanpaolo
in collaboration with Gallerie d’Italia

Ambient Photographer
Francesca Cirilli

Drawings
Tiziana Pers

Editor at Large
Vincenzo Angileri

Copy Editor
Valentina Viviani



© Klaus Pichler

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