MUSEUM, the first issue of PAROLA, collects the words of museum directors, professionals, workers, “aficionados” and exponents of the world of culture, architecture, design, united by their experience with and within the MUSEUM.


The museum is perhaps the institution that can best tell the story of what is happening to us, imprisoned as we are in the dimensions of storytelling, of appearances, of the “display cabinet” in which subjects and objects are constantly switching places.
We mixed everything: the experience of internationally renowned curators with the words of museum guides, the opinions of museum directors with the vision of exhibition designers and technicians. Tokyo, New York, Marrakesh, Rome, Mexico City, Amsterdam, Basel, New Delhi, Turin, Patagonia: where they were was not relevant.
What mattered was that they were willing to engage in our special modus operandi. We tried to specifically experiment with the possibilities of salvation for today’s cross - disciplinary rhetoric: it is no longer the bearers of ideas that count, but the forms of these ideas, the innovative media between fashion and art, literature and design, graphics, and photography with which we manage to provide them.

© Daniel Stier
WORDS
Rein Wolfs
Director
Stedelijk Museum
Amsterdam
Janine Gaëlle Dieudji
Independent curator
former Exhibition Director
at MACAAL
Musée d'Art Contemporain Africain Al Maaden
Marrakesh
Mami Kataoka
Director and Chief Curator
Mori Art Museum
Tokyo
Manuel Sanjuan
Freelance Guide
Museo de Antropología
CDMX
Giovanna Melandri
President
Fondazione MAXXI
Museo nazionale delle arti
del XXI secolo
Rome
Akansha Rastogi
Senior Curator
KNMA
Kiran Nadar Museum of Art
New Delhi
Clynton Lowry
Founder and Editor-in-Chief
Art Handler Mag
New York
Teresa Moya
General Coordinator
Museo Anahuacalli
CDMX
Alma García
Freelance Guide
Museo de Antropología
CDMX
Michele Coppola
Executive Director
Art Culture and Historical Heritage of Intesa Sanpaolo,
Director of Gallerie d’Italia
Torino
Formafantasma
Design studio
Milan
Marco De Mutiis
Digital Curator
Fotomuseum Winterthur
Winterthur
Carolyn Christov-Bakargiev
Director
Castello di Rivoli
Museo d'Arte Contemporanea
Torino
Paola Antonelli
Senior Curator
Department of
Architecture and Design
MOMA
Museum of Moderm Art
New York
Chus Martínez
Director
Art Institute of FHNW Academy of Art
and Design tbaAcademy
Basel
María Encarnación Pérez
Collection Coordinator
and Researcher
MEF Museo Paleontológico
Egidio Feruglio
Trelew
Daniel A. Pérez
Freelance Guide
Museo de Antropología
CDMX
IMAGES
Klaus Pichler
Austria
Giulia Parlato
Italy
Daniel Stier
Germany
Nicolas Polli
Switzerland
Karolina Wojtas
Poland
Ismail Zaidy
Morocco
Anke Loots
South Africa
Aso Mohammadi
Kurdistan / Switzerland
Valentine Bo
Ukraine
CREDITS
All archival photographs
© Archivio Publifoto Intesa Sanpaolo
in collaboration with Gallerie d’Italia
Ambient Photographer
Francesca Cirilli
Drawings
Tiziana Pers
Editor at Large
Vincenzo Angileri
Copy Editor
Valentina Viviani
© Klaus Pichler
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